New York City, USA. Est. 2010.
Belief is a New York City based Skateshop & Clothing boutique, as well as a lifestyle apparel brand. Founded by 3 childhood friends – BELIEF NYC was born from a desire to live a successful life doing something you love. From humble beginnings, the Astoria boutique has gained quite the reputation, growing into one of New York’s premier destinations for all things skateboarding and streetwear.
Alongside running the store, the guys have been developing and growing their own clothing line, applying strong graphic prints to t-shirts, sweatshirts, accessories and hardgoods, drawing from the city’s culture and a range of other themes.