DTW x G-Shock Releases 20/01/17
We love a good watch at Main Source and as one of the very small number of stockists in the UK to offer the highest, most limited tier of the timeless streewear classic. We bring you the DTW x G-Shock 'New Times'
October 2016,Singapore - The latest urban alliance between celebrated brands in Asia - Casio G-SHOCK and independent music label from Singapore, Darker Than Wax - present a special campaign “New Times”, introducing exclusive and limited edition of G-SHOCK pieces. This is affirmative to the resurgence of brands engaging independent creatives and collectives, who work together to develop a refined approach to reach out to a sub-culture and local, esoteric community. DTW has always been inspired by the arts, club culture, spaces, shadows, architecture and the in-betweens. Hence, the concept driving the design is a distillation of all these entities. Subtle contrast between shades of matte and glossy black surfaces, vibrant lines of sandy yellow with ethos of "We Move " discreetly inscribed on the watch dial - It has always been about the details. “ABSOLUTE TOUGHNESS” Lasting. Durable. Rugged. G-SHOCK is the “unbreakable watch” that has continued its unrestrained evolution while retaining its unique basic structure. Darker Than Wax resonates with this “absolute toughness”, sticking to the guns and continuing to strongly abide by the ethos of design, precision and details - principals that clearly reflect in both work and artists. The campaign, which is also in conjunction with Darker Than Wax 5th Anniversary combines elements of fashion, music, design, and lifestyle. “New Times” will not only be introducing a limited edition “DTW” emblazoned G-SHOCK, but will also include a special mixtape/compilation of tunes produced especially by DTW artists from all over the world, from the likes of Goyama (JP), Similarobjects (PH), and more. finished off with its own unique special box.
This super limited colab between DTW x G-Shock releases at Main Source 20/01/17 and retails at £160
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