G-Shock X New Era

As 2018 brings the 35th anniversary of G-Shock, the brand marks this momentous occasion with a huge collaboration with the world renowned headwear specialists, New Era. Since it's founding, New Era's main focus has been quality and durability. They have achieved this consistently through the years with their choice of materials and production processes. This attitude combines well with that of G-Shock, because of the spirit of creating the best products imaginable, making this collaboration destined to be one to remember.

The base model for this collab is the square DW-5600. The face of the watch is coloured in black and gold, representing the size stickers which have become one of the most recognisable aspects of a 59FIFTY New Era product. The deposition mirror face combined with the matte black finish of the band really highlights the gold colouring, making it a subtle statement of a watch. The back cover is impressed with the New Era flag logo. While a special package, sports the G-Shock logo embroidered on the front of the miniature fitted cap.

The collaboration watch will be with us soon and will be released on the Saturday 4th of August so keep an eye on our socials for updates!

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