Founded by music lovers Dan Maravilla and Trent Valladares from Southern California.
Musicians and band-mates they perfected their craft working their way up the local club scene in Los Angeles. Their music style was eclectic, mixing alternative, jazz, funk, fusion, soul, and rock - always seeking to create what was not the norm. Even at that young age their creativity did not stop with sound. Both talented visual artists, they would outfit concerts into total sensory experiences by creating and performing original music as well as transforming prestigious concert venues with all-encompassing art installations - to provide a total experience. Clothing and fashion were also on the boy's radar often repurposing and making their own clothing and accessories.
After years in the music and art scene, they decided to launch a small, startup, family business. Their focus was accessories; headwear, watches, small leather goods, backpacks, and knitwear. Early collections gained attention from many world-renowned brands and they started designing and manufacturing for established labels. This provided valuable opportunities to see inside many great companies and eventually give them the knowledge to be able to launch their own successful brands, which they did, and currently these products can be found in boutiques and major store chains around the world today.
In 2010, some twenty-plus-years since Dan and Trent’s first humble steps into fashion, HEX was launched. HEX draws on their decades of experience in fashion and channels it in an innovative new direction. At its core, it fuses their eye for style with their love of technology. HEX was created with a new viewpoint - looking at fashion and technology as equally necessary and inspiring. The importance of premium materials, textures, and finishing are all designed into the DNA of HEX, as is a focus on innovation and a drive to develop products that function as well as they look.