Daily Paper places major importance on details: from in depth research on various aspects of African history as inspiration for their collections to interpreting this information into original designs and prints into their work. For the 2017 Spring/Summer collection they were inspired by the colourful body decoration used by the Surma tribe.
The expressive tribe inhabits the Omo valley area in southern Ethiopia. Their resourceful usage of the territories flora and fauna has sparked the interest of many photographers from around the world. Dressing themselves in twigs, flowers, leaves and painting each other’s bodies with clay, this influence was used to design their most colourful collection to date titled “Greetings from Omo Valley”.